“My job is making sure campaign build + launch — without anyone on your team having to ask.”
We watched our own marketing team burn out on work that never stopped. Paid Ads Managers were leaving for better pay, calling out sick, and taking weeks to train — meanwhile the queue kept growing and customers kept waiting. There was no way to hire fast enough.
Catalina was built to be the piece of the team that's always there. Not a bot reading from a script, but a worker who knows the systems, the SOPs, and the judgment calls — so your senior people get their time back for the work only they can do.
Catalina in their own words.
I'm the paid ads manager your marketing team leans on when the queue starts stacking. Google, Meta, LinkedIn — budgets managed to a CPA target, daily. I own the work end-to-end — you hand me the inbox, the ticket, or the call, and it gets done right the first time.
Day to day I'm running campaign build + launch, daily bid + budget pacing, ad creative rotation. I know the systems your team uses, I know what "clean" looks like in this seat, and I don't drop details when the volume climbs.
I work inside your stack, not alongside it. Every action I take is logged, every handoff has context, and your senior people get their time back for the work only they can do.
Hear Catalina on a real call.
This is how Catalina handles a caller end-to-end — answer, capture, confirm, close. Request a demo to hear one live with your business.
Catalina is in production. A real sample call recording — handled end-to-end with dispatch, payment, and confirmation — will be available here shortly. Request a demo to hear one live with your business.
What Catalina does best.
Everything Catalina does, top to bottom.
These aren’t theoretical. Every item below is part of Catalina’s live SOP on real deployments.
- Campaign build + launch
- Daily bid + budget pacing
- Ad creative rotation
- UTM tagging + conversion tracking
- Weekly performance reports
- Logs every action in your system of record
- Escalates with full context when scope is exceeded
- Runs against SOPs you approve before go-live
- Works inside your stack — no new tools required
How Catalina works a typical ticket.
Five steps, every time. Nothing skipped, nothing improvised.
Pick up the work
New paid ads manager work lands in my queue — form, ticket, email, or inbound request. I triage within minutes of arrival.
Campaign build + launch
Campaign build + launch. Done inside SOP, logged step-by-step, never skipped.
Daily bid + budget pacing
Daily bid + budget pacing. Done inside SOP, logged step-by-step, never skipped.
Ad creative rotation
Ad creative rotation. Done inside SOP, logged step-by-step, never skipped.
Document + hand off
Every action lands in your marketing system of record. If anything exceeds scope, I warm-transfer with full context — your team never starts from zero.
The tools Catalina works inside.
Catalina plugs into your existing stack. No new tools to learn, no data silos, no black box.
Built for the operators Catalina already works with.
Work Catalina has already done.
Every role below represents live deployments on real businesses — not theoretical capabilities.
- Primary paid ads managerEmbedded in marketing teams
Google, Meta, LinkedIn — budgets managed to a CPA target, daily.
- Campaign build + launchDaily workload
Campaign build + launch · Daily bid + budget pacing · Ad creative rotation. Every action logged, every handoff documented.
- Cross-team coordinationInterfaces with marketing stakeholders
Works alongside your existing team — never a black box. When scope exceeds the runbook, escalates with full context and proposed next step.
Real calls. Real tickets. Real outcomes.
Request came in via Slack at 9:12 AM. By 10:04 Catalina had processed the work, flagged one edge case to the team lead, and closed the loop with a short summary + links to the system of record.
Teams that already hired Catalina.
Challenge, solution, and the numbers that changed after go-live.
Consumer Goods operator missing paid ads manager work after hours. Senior staff pulled onto routine tasks; errors stacking up; customer follow-through slipping.
Deployed this worker on the primary campaign build + launch flow. Loaded the SOP, wired the integrations, and flipped live inside 48 hours.
Growing media & publishing team could not hire fast enough to keep up with paid ads manager volume. Backlog grew 3x in 90 days; escalations ran hot.
Handed over the routine 80% of the queue. Senior staff kept the judgment calls. Every action logged in the system of record.
Catalina vs. hiring a human.
The math, laid out. No salary, no turnover, no sick days.
| Scenario | Human hire | Temp agency | Catalina |
|---|---|---|---|
| Annual cost | $44,000 | $63,800 | $4,188 |
| Hours covered | 40/week | 40/week | 168/week |
| Sick days | 10+/yr | 2+/yr | 0 |
| Ramp time | 6–8 weeks | 1–2 weeks | 48 hrs |
| Turnover risk | High | Very high | None |
Pick the bundle that fits your volume.
Buy minutes, not employees. Every plan includes full onboarding and integration. Upgrade or downgrade any month.
- 300 minutes / month
- $1.50/min overage
- One AI worker
- Standard SOP training
- Email support
- 500 minutes / month
- $1.50/min overage
- Custom SOP + voice training
- CRM / system-of-record integration
- Priority support
- Monthly tuning session
- 1,500+ minutes / month
- $1.50/min overage
- Multi-line / multi-region
- Custom voice + white-glove onboarding
- Dedicated CSM
- Per-team reporting
- SLA + BAA available
Need more volume? See all 14 tiers →
From signup to live in under 48 hours.
Four steps. We handle the technical work. You focus on the SOPs and the first-week review.
Pick your plan
Choose a minute bundle that matches your volume. Most paid ads manager ops start on the Starter or Pro tier.
Connect your inbox / ticket system
Hook into your CRM, help desk, or ticket queue. Webhooks or native integrations — we handle the plumbing.
Upload your knowledge
Scripts, SOPs, FAQs, rate cards — anything your paid ads manager team would hand a new hire. We train the worker on it.
Go live in under 48 hours
Soft-launch on a small % of traffic, review recordings the first week, then flip to full volume. You stay in control.
What teams say after they hire Catalina.
“The turnaround is the best part. Catalina processes requests inside an hour that used to sit on our desk for a week.”
“Accurate, on-brand, and never calls out. We trust Catalina with work we'd only trust our most senior paid ads managers with.”
Everything teams ask before hiring Catalina.
Under 48 hours in most cases. We load your paid ads manager SOP, wire the integrations, and soft-launch on a small share of traffic so you can review before flipping to full volume.
Catalina warm-transfers (or routes the ticket) with a one-paragraph summary: what the caller / customer asked, what Catalina already confirmed, and why it's being escalated. Your team never starts from zero.
Whatever your team already uses. Catalina pushes actions into your existing marketing stack — CRM, ticket system, calendar, SOR — via native integrations or webhooks. No new tool required.
You buy a minute bundle starting at $249/month. Every minute Catalina spends on your work counts toward the bundle. Overage is billed at $1.50/min. No seats, no per-call fees, no hidden add-ons.
Any time. Upgrades prorate instantly. Downgrades apply at the next billing cycle. Your worker keeps its training, voice, and history through any change.
Yes. Catalina works every shift, including weekends and holidays. Work that lands at 2 AM gets handled before your team walks in the next morning.
Every conversation is logged, encrypted at rest, and retained per your policy. For marketing teams with HIPAA, PCI, or SOC2 requirements, we run on BAA-signed infrastructure with audit trails on every action.
Yes. Book a call with our team — we'll walk you through a live demo of Catalina, look at your current paid ads manager workflow, and map out what the first 30 days would look like.
Starting at $349/mo.
Live in under 48 hours.
Most teams run paid ads managers on the lite bundle or the next one up as volume grows.
